Are you scared of not knowing what to do when it comes to marketing on Periscope? This is a common problem faced by people who haven't learned about this form of campaign. Thankfully, this article simply and efficiently explains what it takes to create an effective campaign, so read on.
Decide why you want to have a Periscope page. As with other kinds of marketing to maximize the returns for the business, you must understand why you're marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Periscope page with your marketing strategy in mind.
Know what your goals are. Why do you want to use Periscope marketing? What do you hope to accomplish with it. Before you get started, it is very important that you take the time to clearly define your goals. Decide on an effective strategy. Try to get it right the first time.
Connect your Periscope page with others who are willing to help spread the word for you. If you want to get the ideal results from using Periscope, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to acheive this.
Never rely on anyone else's advice as to when the best time for updating your page see this is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
Create infographics. Infographics are a step up from pictures, and include information and relevant information that can be useful to your target market. When you create an infographic, it is even more likely to be shared by others because the information is valuable. This raises your profile, but it also makes you look like an expert.
You can offer prizes for Periscope "likes". If someone likes your page it will get you a ton of exposure. Think about offering something that's exclusive and free to those that like your page. It could be a sweepstakes prize or something offered to everyone. If you give them something they desire, they'll easily click "like" for your page.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
Integrate your campaign across multiple platforms. You want your branding, your site's look and feel, to be consistent across your Periscope page, your website, your Twitter page, your YouTube channel, and so on. Consistent branding will make visitors feel more at home on all your business's advertising platform, and therefore encourage more use of all the platforms.
When opportunity knocks in marketing, you open the door. Get your company's Periscope profile up and running soon and see what it can do for the bottom line. Given the small amount of resources required to get a Periscope campaign going, it's foolish not to capitalize on this fast-paced and far reaching marketing medium.